Continuing with our Pinterest for beginners series, we’d like to introduce you to the different types of Pinterest accounts, how to open them and their different advantages.

Difference between business and personal accounts on Pinterest

If you use Pinterest as part of your business/how you make money you should use a business account (it’s on their Terms and Conditions).

For bloggers (and especially food bloggers), having a business Pinterest account has many advantages over a regular account. A business Pinterest account has the following extra features currently unavailable to personal Pinterest accounts:

  • Access to Pinterest’s Built-In Analytics Dashboard
  • Access to Pin Statistics for each Pin
  • Access to Rich Pins
  • Access to new features before regular personal accounts
  • Advertising access using Promoted Pins and Buyable Pins

You can open a new business account or switch from a personal account to a business account or . See below for how to do both.

How to open a business account on Pinterest

Use the Business tab and fill out your email, password, business name and business segment.

Choose your country and language.

Insert your website or skip this part.

Add a browser button or skip this step.

You are ready to use your Business account! 🙂

How to change from a Personal to  Business Account on Pinterest

You can easily convert a personal account to a business account if you already have a profile. This way you won’t lose your followers and pins!

Login to your personal profile and access the settings tab (“…”). Click “Upgrade Now”.

Fill out your email, password, business name, professional and website.

How to upgrade your Pinterest Business Account to an Advertiser Account

If you have a Pinterest business account and haven’t yet upgraded to an advertiser account, you should.  Advertiser accounts include extra cool features:

  • ability to upload video pins
  • auto-play for your video pins (when you see them on the app)

To get an advertiser account you must have a valid billing profile and be in the following countries: US, UK, CA, IE, AU, and NZ. To upgrade your account, follow this steps:

Login to your business account and access your settings tab. Click on the Billing option.

Click on “Set up billing”.

Fill out all the information for setting up your billing account.

It’s done! Now you can upload your video pins on Pinterest! 🙂

Can I make a second Pinterest account under the same profile?

Unfortunately, unlike other platforms, Pinterest does not allow you to set up multiple pages under one account. To create a second Pinterest account you will have to use a different email to set up your new account.


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